BROY

Branding, Packaging, Digital Design, Campaign

Brand identity, tone of voice and packaging & merchandise that positions BROY as a leading disruptor in the German beer scene.
Placeholder image
The starting point was the design and production of BROY's core product: the BROY Helles can. Bottle labels and packaging followed, but most importantly the creation of a consistent and overreaching brand identity which extends to all digital communication channels, merchandise, as well as the interior of the new brewery and tap bar in central Munich.
Placeholder image
Placeholder image
Placeholder image
Placeholder image
Placeholder image
Placeholder image
Placeholder image
Placeholder image